Journalism & Publishing
Two decades of editorial experience, from research and interviewing to feature writing, editing and publishing.
About Sierra Foxtrot Empire
Experience behind every word.
Sierra Foxtrot Empire brings together two decades of journalism, editorial expertise and strategic communications to help organisations communicate with confidence, clarity and purpose.
The Founder
Sarah Friggieri
Journalist. Editor. Communications specialist.
With approximately 20 years of experience in journalism, editing and communications, Sarah Friggieri has built her career on finding the story, understanding the audience and making every word count.
Her background spans editorial publishing, corporate and government communications, organisational change and specialist subject matter including technology, cybersecurity and artificial intelligence.
From shaping compelling features to translating technical information for non-technical audiences, Sarah combines a journalist's curiosity, an editor's precision and a communications specialist's understanding of how messages influence people.
Through Sierra Foxtrot Empire, she brings that experience together to deliver thoughtful, engaging and strategically considered communications for organisations with something important to say.
The Experience
Editorial instinct. Strategic perspective.
From newsrooms and publishing to complex organisational environments, Sarah brings the editorial judgement and strategic thinking needed to make important information accessible, engaging and effective.
Corporate & Government Communications
Communications experience spanning complex organisations, stakeholder engagement and organisational change.
Technology & Specialist Content
Translating cybersecurity, AI and technical subject matter into clear, accessible communications for diverse audiences.
Independent Publishing
Entrepreneurial editorial experience through the development and management of an independent Australian publication.
Related venture
Gluten-Free Foodie
Sarah is also the founder and Editor of Gluten-Free Foodie, an independent Australian publication dedicated to helping people navigate gluten-free living with greater confidence.
Let's make every word count.
Looking for an experienced editorial and communications partner? Let's talk.
Let's Talk